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TheUpStreamers

The first step to your brand future

Made friendly
& easy to
onboard.

INTUITIVE ASSESSMENT MODEL - marketing, behavior, business, culture insights

ACCESSIBLE SERVICE without complexity and overdue

STREAMLINED DIGITAL PROCESS for your input & outcome

CONSULTANCY WORK BEHIND, not "one fits all" automation

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Online answers - easy input by you RESEARCH & INSIGHTS week PATHFINDER ASSESSMENT MEET - TO - PRESENT
Relax and take your time on a beneficial brand reflection Hands-on - we check and analyze your brand footprint as seen on the outside. Time to prep - 6 pages of consultancy insights, conclusions & future potential path for you. Brand is all about attitude…let’s meet and share the valuable insights on your brand in person.
1

Online answers - easy input by you
Relax and take your time on a beneficial brand reflection
2

RESEARCH & INSIGHTS week
Hands-on - we check and analyze your brand footprint as seen on the outside.
3

PATHFINDER ASSESSMENT
Time to prep - 6 pages of consultancy insights, conclusions & future potential path for you.
4

MEET - TO - PRESENT
Brand is all about attitude…let’s meet and share the valuable insights on your brand in person.
NOW in PRE-LAUNCH PHASE

WE WELCOME
the READY-to-SWIM
CHALLENGER Companies, ON A journey upstream with us

Special conditions and extras on our side
for 5 early bird companies who join us now.

focus focus CHOOSE YOUR FOCUS:

SERVICE / PRODUCT BRAND or employer brand

Are you
ready to try?

1

We’ll check the application

2

Get back to you for details

3

Invite you to the online questionnaire

just drop
us e-mail

Happy to meet, talk & share more insights on our Upstream process.

all to know about the model

  • Online based client’s input / answers on set of questions + consultants  research & assessment
  • 5 categories of assessment & overview on brand character, behavior, differentiation, drive, challenges, direction and more…
  • 3 steps model based on practical know-how & multidisciplinary insights
  • Natural intelligence first - it's not an automated online tool, but practitioners work with 15-20+ years of marketing experience
  • 2 weeks of upstream team involvement / about 1 month to go build the whole case 
  • 6 pages of Pathfinder presentation with insights and conclusions per categories + direction insights for start of your future upstream journey
  • 2 meetings - intro and final presentation 
  • Provides real value - a dedicated brand process and outcome to set you in upstream direction
  • Saves time - based on our extensive brand work experience, we have  packed the first crucial phase in streamlined process with clear steps
  • Navigates you - we know how hard it is to drive a systematic process with valuation and strategy when it comes to intangible asset as the brand
  • It’s approachable and friendly - model for decision-makers, entrepreneurs, managers who move business forward
  • It’s digital first on client’s side - easy to engage wherever and whenever you prefer
  • Gives you access to dedicated professionals ready to help your brand - the scope of engagement can go beyond the Pathfinder based on your needs
  • It's not damn serious and we promise it's not boring, it’s even a bit provocative… 
  • For all type of brands which need / appreciate systematic approach
  • For companies open to involve with external multidisciplinary team and know-how
  • For brands who want to differentiate themselves and see the added value of the upstream concept 
  • Yes, definitely - we have developed an employer brand assessment version of the model so to be particularly valuable in identifying the    needs, status and potential of your employer brand 
  • Sure, we will be happy to make a custom version for you and as part of the process - to organize a team upstream session - great for getting valuable team insights, aligning perspectives and direction ahead. Just drop us a note to discuss. 
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