INTUITIVE ASSESSMENT MODEL - marketing, behavior, business, culture insights
ACCESSIBLE SERVICE without complexity and overdue
STREAMLINED DIGITAL PROCESS for your input & outcome
CONSULTANCY WORK BEHIND, not "one fits all" automation
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Online answers - easy input by you
RESEARCH & INSIGHTS week
PATHFINDER ASSESSMENT
MEET - TO - PRESENT
Relax and take your time on a beneficial brand reflection
Hands-on - we check and analyze
your brand footprint as seen on
the outside.
Time to prep - 6 pages of consultancy
insights, conclusions & future
potential path for you.
Brand is all about attitude…let’s meet and share the valuable insights on your brand in person.
1
Online answers - easy input by you
Relax and take your time on a beneficial brand reflection
2
RESEARCH & INSIGHTS week
Hands-on - we check and analyze
your brand footprint as seen on
the outside.
3
PATHFINDER ASSESSMENT
Time to prep - 6 pages of consultancy
insights, conclusions & future
potential path for you.
4
MEET - TO - PRESENT
Brand is all about attitude…let’s meet and share the valuable insights on your brand in person.
NOW in PRE-LAUNCH PHASE
WE WELCOME the READY-to-SWIM CHALLENGER Companies, ON A journey upstream with us
Special conditions and extras on our side for 5 early bird companies who join us now.
Happy to meet, talk & share more insights on our Upstream process.
all to know about the model
Online based client’s input / answers on set of questions + consultants research & assessment
5 categories of assessment & overview on brand character, behavior, differentiation, drive, challenges, direction and more…
3 steps model based on practical know-how & multidisciplinary insights
Natural intelligence first - it's not an automated online tool, but practitioners work with 15-20+ years of marketing experience
2 weeks of upstream team involvement / about 1 month to go build the whole case
6 pages of Pathfinder presentation with insights and conclusions per categories + direction insights for start of your future upstream journey
2 meetings - intro and final presentation
Provides real value - a dedicated brand process and outcome to set you in upstream direction
Saves time - based on our extensive brand work experience, we have packed the first crucial phase in streamlined process with clear steps
Navigates you - we know how hard it is to drive a systematic process with valuation and strategy when it comes to intangible asset as the brand
It’s approachable and friendly - model for decision-makers, entrepreneurs, managers who move business forward
It’s digital first on client’s side - easy to engage wherever and whenever you prefer
Gives you access to dedicated professionals ready to help your brand - the scope of engagement can go beyond the Pathfinder based on your needs
It's not damn serious and we promise it's not boring, it’s even a bit provocative…
For all type of brands which need / appreciate systematic approach
For companies open to involve with external multidisciplinary team and know-how
For brands who want to differentiate themselves and see the added value of the upstream concept
Yes, definitely - we have developed an employer brand assessment version of the model so to be particularly valuable in identifying the needs, status and potential of your employer brand
Sure, we will be happy to make a custom version for you and as part of the process - to organize a team upstream session - great for getting valuable team insights, aligning perspectives and direction ahead. Just drop us a note to discuss.
Благодарим ви, че се свързахте с нас!
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